Good morning, afternoon, evening and night my loves...where ever in the world you might live.
A friend of mine shared a link on his facebook page last night. It was a news article in the Elite Daily that really "turned me off," to put it mildly. The headline reads "Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks."
According to Sean Levinson, the main reason why A&F stopped carrying XL & XXL sizes in the last year is all due to Mike Jeffries' (the CEO) attitude. To add injury to insult the retailer claimed, "fat chicks will just never be a part of the “in” crowd." Yes, you did read that right.
Author of "the New Rules of Retail," Robin Lewis has been quoted saying (of A&F CEO), “He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’"
The part that really irks me is how he only talks about fat "WOMEN"! Yes, they still carry men's wear in those sizes. Why, you may ask? Oh, they have to cater to larger men athletes. I guess WOMEN athletes do not exist or maybe he expects all female athletes to be ballerinas (no offense to ballerinas, I did ballet myself).
Some people are naturally skinny and cannot help how they can never gain much weight, while others its the complete opposite, they really need to watch what they eat. IS this their fault? No, its genetics for the most part you MORON!....(was that a swear word?...nahhhh).
People like him are at the root cause of eating disorder problems facing women in today's society. Maybe Mr. Jeffries was one of those weirdos stalking Swedish eating disorder clinic for new models. Now that's disgusting!
It gets better, in a 2006 interview the CEO stated “In every school there are the cool and popular kids, and then there are the not-so-cool kids,”
“Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either."Has a way with words doesn't he? Want to punch him where the "sun don't shine"?
So you might be thinking why he only wants to be surrounded by what he calls "good-looking people"? Have you ever seen a picture of Mr. Jeffries? No? Let me enlighten you to HIS good-looks:
TA DAAAAAA!!!!
Ahhh just look at that all-American sandy-haired boy. Such a looker!
Hmmm...wake up Mr. Jeffries, you might need to kick yourself out of your own company!
In all seriousness, I believe Mr. Jeffries has some serious issues with himself and his own self-esteem. Maybe he never was the best looking person, maybe he had issues with weight loss. All this hate might be a result of his own demons. Who are we to judge? yes, it does hurt, it does make me made too, but he's just one man. Just a nobody suing his brand's fame to spread hate - hate that probably spread from within.
The only part that really affects me in this whole story is how teenagers, the brands target audience, are influenced by this mean little man's opinions. Being a teen is already the most confusing time in our lives. They do not need adults like him putting them down, just because of how they look. He's not a very good role model nor is the brand image he has created for Abercrombie & Fitch.
I just want to leave you with some wise words from a voluptuous and extremely sexy lady,
“Wanting to be someone else is a waste of the person you are.”
― Marilyn Monroe.
You are all beautiful to me!
End note: Cacomorphobia is the fear of overweight people. (Yes, sadly such a thing really does exist)
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